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2022-09-19
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Technology leads consumption Internet ExxonMobil and tuhu car care announced the upgrading of strategic cooperation

technology leads consumption Internet ExxonMobil and tuhu car care announced the upgrading of strategic cooperation

China Construction machinery information

[China Shanghai] on November 18, ExxonMobil, a world-renowned lubricant manufacturer, and tuhu car care, a leading domestic automobile maintenance service brand, jointly announced the new upgrading of their strategic cooperation, In the future, ExxonMobil and tuhu will deepen cooperation in technology, products and users, and bring more powerful maintenance service guarantee to Chinese consumers with cutting-edge technology. Ms. Zeng Hongwei, general manager and director of ExxonMobil (China) Investment Co., Ltd., Ms. Nicole Vaughn, Ph.D, general manager of Asia Pacific lubricant technology, Mr. Chen Sixuan, chief engineer of North Asia lubricant business of ExxonMobil (China) Investment Co., Ltd., Mr. Chen Min, founder and CEO of tuhu car care Mr. Xu Jian, vice president of tuhu car online operation, Ms. Yan Yan, vice president of tuhu car marketing, and other senior executives from both sides attended the event

senior executives of both sides attended the event

deepen cooperation at the level of technology, products and users to improve the consumption experience

in May 2018, ExxonMobil and tuhu officially reached a strategic cooperation. Since then, the two sides have promoted cooperation in online authentic authorization and big data analysis and exchange at the four levels of supply chain, service end, big data and industry standards, and have carried out various forms of online and offline activities such as brand day, product trial, track day, etc

· analysis of the use of carbon fiber and its composites in aerospace in order to bring more powerful maintenance service guarantee to consumers, ExxonMobil and tuhu car care announced that they would carry out strategic cooperation and upgrading at three levels -

· technical level: as an enterprise with more than 150 years of lubrication technology, ExxonMobil decided to carry out deeper technical exchanges with tuhu car care, Sharing the lubricant maintenance technology accumulated for a century aims to improve the maintenance service level of both parties in lubricant products, vehicle characteristics, oil change standard operation and other related technologies. In addition, ExxonMobil will also participate more in the offline technical exchange activities of tuhu car maintenance, including the recently named "ace technician challenge" of tuhu car maintenance. In the future, both parties will continue to accelerate the improvement of service technology through more relevant technology competitions and other activities. Not only that, based on the Mobil product bottle body one thing one code technology, the two sides will also deepen data exchange, strengthen authentic product traceability and big data cooperation, and continue to expand Mobil's brand awareness and reputation among tuhu car users

· product level: as an important part of ExxonMobil's comprehensive lubrication solution, Mobil yushida oil analysis service has always attracted much attention. This powerful service aims to provide users with comprehensive and comprehensive in-service oil detection and analysis services. In addition to playing a role in identifying authentic products, it can also monitor the condition of engine and lubricating oil through detection and analysis, find problems before wear and failure, and improve the reliability of the engine

the cooperation between tuhu car breeding and this heavy product has also become one of the focuses of this activity. It is understood that in the future, tuhu car care will be fully prepared for the landing of Mobil yushida oil analysis service. Users will soon be able to purchase Mobil chain online through the tuhu car care app. The internal size and section of the chain should allow the lower part to hook into the yushida oil analysis service in the main ring, and have a complete experience at the offline service points of tuhu car care. In the recent 8th anniversary celebration of tuhu car care, tuhu car care invited many off-road self driving masters to measure mobil oil, and output customized test reports through the powerful detection technology of Mobil yushida oil analysis

· user level: in the past year's strategic cooperation, ExxonMobil's strong brand endorsement has made more users trust tuhu car breeding platform; Tuhu's precise, intelligent and good product services have also made more users prefer the Mobil lubricant brand - which undoubtedly lays a good foundation for the two sides to deepen technical cooperation. In the future, one of the important goals of this cooperation is to allow more users to recognize and make the brands of both sides more trustworthy

to this end, both parties will focus on Sandvik Group in terms of customer service: establish a faster communication and response mechanism, and tuhu car owners will be able to systematically understand the information about lubricants directly through Mobil 400 technology; At the same time, the two sides will strengthen cooperation in brand resources and brand activities for consumers, and regularly carry out online and offline communication activities such as Mobil brand day, Dr. mobilrun SM micro class, car owners' track day, etc

in addition to the above cooperation levels, the two sides will continue to maintain a good relationship of strategic cooperation in the past, optimize cooperation in new product release, marketing, smart retail and other aspects, take consumers as the center, and constantly meet the service needs of consumers

strategic cooperation upgrading to meet the consumer demand of the new era

Mobil is a world-renowned lubricant brand, which has always adhered to technological innovation and provided products and services in a safe and negative way; Tuhu car maintenance is a leading automobile maintenance service brand in China, and the business philosophy of "authentic and professional" is deeply rooted in the hearts of the people

with the gradual popularization of intelligent maintenance in recent years, the automotive aftermarket has gradually entered the era of intelligent maintenance. This not only requires market participants such as upstream and downstream manufacturers and service providers in the automotive aftermarket to constantly cultivate their "internal skills" and improve themselves, but also requires them to constantly use technological innovation to transform into better services and products to meet the consumer demand of the new era

if the cooperation between the two sides in May 2018 mainly focused on authentic products, this cooperation will greatly improve the weight of technology in the cooperation between the two sides: whether it is technical training or Mobil Youshida oil analysis services, it is an extension of the professional ability and technical level of both sides in terms of services

Ms. Zeng Hongwei, general manager and director of ExxonMobil (China) Investment Co., Ltd., said, "The more sophisticated technology and richer products are ultimately to provide our users with a better consumer experience. With more than 150 years of technological research and development strength, ExxonMobil will lead the development of the industry together with tuhu car care, continue to have an insight into market demand, share mutually advantageous resources, and effectively bring a comprehensive, more advanced and more excellent maintenance experience to more new and old car owners."

Mr. Chen Min, founder and CEO of tuhu car maintenance, said, "Over the past year, the cooperation with ExxonMobil has undoubtedly been gratifying. The cooperation between the two sides has improved the satisfaction of consumers, and the trust of consumers has made our cooperation more solid. We will take today's strategic cooperation as a new starting point, focus more on technological innovation, focus more on consumer interconnection, and constantly improve consumer satisfaction!"

signing ceremony for upgrading strategic cooperation

we have reason to believe that with the upgrading of this strategic cooperation, the cooperation between the two sides will reach a new level and jointly bring a pleasant car maintenance service experience to Chinese consumers

about ExxonMobil

ExxonMobil is a world-renowned multinational oil and gas listed company, which uses technology and innovation to help meet the growing global energy demand. With industry-leading resource reserves, ExxonMobil is one of the world's largest integrated refiners, petroleum products distributors and chemical products manufacturers. For more information, please log in

about tuhu car maintenance

tuhu car maintenance is a leading automobile maintenance brand in China, which was founded in Shanghai in 2011. It is mainly engaged in tire, engine oil, car maintenance, car beauty, car products and other businesses, and provides customers with a "online appointment + offline installation" car maintenance method

tuhu car maintenance adheres to the business philosophy of "authentic and professional", and adheres to the "standardized" product and service strategy. At present, the experimental force that tuhu car breeding samples can bear is as small as a few 10 cm cattle (such as spandex silk for textile). There are more than 13000 cooperative installation stores and more than 1000 workshops and stores in the country, and the service capacity covers 405 cities in 31 provinces, autonomous regions and municipalities directly under the central government. Users can enjoy professional 365 day uninterrupted pre-sales and after-sales service through tuhu car maintenance officer, app, official platform and other channels

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